The well count and completion intensity of US tight oil and gas operations have grown in recent years, and rising pressure from environmental regulations means that produced water management has become a key focus for operators. While storage and logistics are critical elements of the viability of water reuse, if the water chemistry is not fit for gel fracturing formulations, it will not matter how much is stored in centrally located impoundments. This paper reports on performance of an advanced MVR system in north-central Texas. With inconsistent inlet water quality being the rule rather than the exception, sizing and operational considerations of the treatment system components must vary accordingly to make the most economic sense. The demands for the fresh water used in many hydraulic fracturing operations are placing pressure on water sources in some regions of the United States.