If you can see it, then maybe you can control it. This sums up the latest quest that the unconventional engineering community embarked upon to get a better understanding of proper well spacing and how fractures really interact. Devon Energy will be getting simpler and smaller by selling two no-growth assets—gas acreage in the Barnett Shale in Texas and oil sand operations in Canada. Its future is staked on growing oil production in the Permian’s Delaware Basin and three other unconventional oil plays. The struggle to overcome the challenge of frac hits has led to a critical dialogue about which pathway the shale sector should take.