Later this month, Mexico will auction off 35 shallow-water blocks in the Gulf of Mexico, as its attempt to revive its oil and gas industry moves forward. It will be the ninth auction held under a reform program that began 4 years ago, and will follow the most successful auction to date. The 31 January deepwater auction surpassed expectations, drawing participation from supermajors and national oil companies (see page 42). Along with Argentina, Mexico has emerged as one of the upstream bright spots in Latin America. At the January auction, Mexican regulatory officials expected only 7–10 blocks to be awarded.