Cross-energy analyst and cofounder of Energy Aspects Richard Mallinson discusses how global policy and geopolitics have continued to evolve with the prolific US shale production. The burgeoning population of millennials in oil and gas and diversified, global workforce means more engagement with social media will be necessary. Downhole drilling dynamics tools and software can assist in understanding the downhole environment, providing a meaningful avenue for drilling optimization. With rig rates running upwards of a million dollars a day for some operations, shaving even a few minutes off the drilling time can result in tens of thousands of dollars in savings. One of the fundamental ways a drilling engineer can achieve this is through selection of a proper drill bit.