In my view, we still do not possess a full understanding of oil production in unconventional fractured reservoirs. Our ability to forecast such assets remains elusive, even with copious amounts of analytics, mountains of data, and an arsenal of machine-learning tools. Indigo Natural Resources, Aethon Energy, and Rockcliff Energy are among the most active operators in the revived Haynesville Shale of North Louisiana and East Texas. And most people outside of the region likely have never heard of them. In this work, the authors developed a numerical model of in-situ upgrading (IU) on the basis of laboratory experiences and validated results, applying the model to an IU test published in the literature.