The company has proposed the Probabilistic Digital Twin to close the gap between digital twins—used increasingly by operators to manage the performance of their assets—and risk analysis still largely conducted manually before assets enter service. The entrepreneurial ecosystem and the oil and gas industry are not a perfect match, but the industry has made strides in recent years to attract the startups developing innovative technologies that could usher it into a new era. How are companies bridging the gap? Most industries measure digital transformation by accelerated, highly visible outcomes—from new business models and efficient processes to experiences that wow customers and employees alike. In fact, it may be following a completely different playbook.