The fourth industrial revolution is taking the oil and gas business by storm. Many companies have increased resources for big-data analytics and machine learning. Though no one sees physical oilfield services as in decline, development in these areas may take a back seat to artificial intelligence. An oil and gas startup has attracted the business with a major operator thanks to its ability to forecast whether production-enhancing chemicals will work as advertised. The evolution of horizontal drilling and multistage completions has changed matrix stimulation from the “more acid, better result” belief to effective lateral distribution and deeper penetration with less acid.