AUVs have evolved from an emerging technology with niche uses to a viable solution and an established part of operations in various marine sectors. Douglas-Westwood’s AUV Market Forecast considers the prospective demand for AUVs in the commercial, military and research sectors over the next 5 years. How Much Would You Spend To Develop a New Technology? The value of new technology, and its ROI, is examined. Understanding the value proposition is not a trivial matter.